An Open Letter to Personal Trainers and Fitness Professionals from Eric Ruth, President of Fitness Marketing Systems
FREE CD: HOW TO DOMINATE THE FITNESS BUSINESS
I recently sat down with the Big Kahuna himself - Phil Kaplan - America's leading personal trainer and fitness business success expert to ask him these questions...
“If you were starting from scratch today, with nothing but a certification and desire, what
would you do to become the dominant fitness professional in any market in 12 months or less?”
AND...
"If you had an existing personal training business that was doing well, but you knew you were just scratching the surface of your potential, what specific steps would you take to triple your market penetration and your profits in
12 months or less?"
Those are the penetrating, pointed and provocative questions I asked America’s most financially successful personal trainer. Thank God the tape was rolling because what came out of Phil Kaplan's mouth is pure 24 karat gold, client-generating, business-building, market-dominating advice that every fitness professional, young or old, rich or poor, just starting out or twenty-year salty veteran…absolutely must hear!
And that’s why I’m making the audio recording of the interview available to you, if you act fast...absolutely free of charge.
Tuesday, 9:08 a.m.
East of Ebeneezer Creek, NC
Dear Personal Trainer and Fitness Professional,
If you're looking to optimize your fitness business to the greatest extent possible so you can dominate your market and enjoy real financial freedom --
-- and if you're open to taking direction from a man who's 'been there, done that' - then I've got very, very good news for you today.
Allow me to explain - because this story demands an explanation.
My name is Eric Ruth - you may already know who I am. If so, you know that Phil Kaplan and I are, essentially, competitors in the fitness industry. At least I like to think so. Phil, on the other hand, may not agree with that characterization…
…because he is the 900 pound gorilla – practically a living legend in the fitness community.
I weigh in at 172.
For many years, since 1998 to be exact, I’ve been following Phil – watching, worrying and wondering how I can capture market share from him (I'm a little obsessive).
I've been fortunate enough to stake a claim and make a name for myself in a very specific niche, fitness marketing.
Phil doesn't have a niche, per-se, he just basically 'owns' the entire fitness business success marketplace.
Recently, I found out why.
Phil Kaplan has a greater breadth and depth of knowledge about how to succeed, prosper and dominate in the hyper-competitive fitness arena than any other living human being I know of.
But up until a few weeks ago, from the outside looking in, I didn't know he was that good.
Then I got inside.
I guess I've put enough positive stuff out into the universe (or something), because like a karmic boomerang, I got word recently that Phil wanted to talk to me.
My first reaction was "oh &%#!" - like my wife just caught me watching cinemax at midnight - I thought I was in trouble.
My mind was racing trying to figure out what I might have done to get Phil mad at me (little paranoia - probably had a bit too much caffeine that day).
As it turns out, I quickly discovered during our conversation that Phil wasn't peeved at me - he was just reaching out because he'd heard good things about the marketing work I'd done for some of the fitness industry leaders.
So we talked - and we both began to realize we were what you might call "simpatico."
As we talked, I found myself more than a little impressed with Phil, and the ideas began swirling around in my head.
Well, I'm nothing if not someone who sees and seizes opportunity - so I asked Phil if I could interview him.
But not just any interview - I had a very specific agenda.
I wanted to do a killer interview - something that had never been done before - a meaty, content-rich, no-holds-barred, onion-peeler of an interview.
I wanted to interview Phil Kaplan on how any fitness professional with the will and desire can dominate the marketplace in short order.
I mean, who better to interview on that subject, right? Phil's track record speaks for itself.
Now, being the astute and savvy businessman that he is, Phil asked me a very good question...
"Why should I do the interview,
what's in it for me?"
So I explained how I would set up a web site to make the interview available to the entire fitness community audience world-wide...free of charge...and it could only enhance his standing and improve his market share.
Then Phil said a funny (not "ha-ha" funny, but interesting funny) thing to me.
First, he said "o.k." to my interview request - that was awesome in and of itself - but what followed was the really interesting part...
Phil proceeded to tell me about some special information he's been working on for years that he keeps locked away in his vault.
Almost one hour later, when Phil had described everything in his vault, and our conversation was over, my palms were sweating and my heart was beating like a drum...
Because somehow, someway (maybe the karmic boomerang again) I had persuaded Phil to give me access to his vault.
I cracked the code to Phil Kaplan's Personal Trainer Profit Vault!
And when I got in there and started searching, sifting and sorting through the information in his vault, I discovered...
The MOTHERLODE Of
Fitness Business Success Secrets!
I'm not kidding you - and I'm not "hyping" this one bit.
Yeah, it's a big, red headline with an explanation point... because that's the only way I know how to express (in language suitable for a public message) exactly how completely flabbergasted I am by the magnitude of rich content I found in Phil's personal trainer profit vault.
I don't have the time or space to give you all the details about the vault's contents here, so what I've done is compiled the information into a power-packed guide called:
The Personal Trainer Profit Vault:
How To Create Your Greatest Fitness Business
Breakthrough In Just 47 Minutes A Day
Phil's given me permission to share this information with you. For how long, though, I have no idea.
If you hurry, I'll send you the guide, along with the Fitness Business Domination audio CD interview I did with Phil.
And I'll send both of them to you immediately. Because if you fall into one of these three categories, this is information you simply must have:
Category #1: You're fairly new to the fitness industry and astutely recognize that getting educated about the business-side is the most important action you can take. Being a technically proficient trainer goes a long way...once you have clients...but it's the steps you take to market, sell and manage your business that will determine, more so than anything else, your ability to establish a viable business presence, earn what you're worth and create an ever-growing, ever more profitable business entity that gives you financial freedom.
Category #2: You're an established fitness professional with a business that supports you, but you realize you're leaving lots of money and opportunity on the table because your business is not properly optimized. You know that with the right information and the right guidance, you can double or triple your market share and your profits...quickly.
Category #3: You're a player. Your business is chugging along nicely, you're making a good living in an industry you love. But you're all about bettering your best. And you know that the way to do that is to constantly feed your brain with the right information from the right sources.
You couldn't ask for a better source or a better guide than Phil Kaplan.
And I'm no schmuck. Take a look at some of the testimonials about me - and Phil - in the right margin.
That's what makes this so amazing. You're getting the guy who is widely and undisputably recognized as the #1 Top Dog, Big Kahuna fitness business success expert spilling his guts in the Fitness Business Domination interview I did with him.
And you're getting me sharing everything I discovered in Phil's Personal Trainer Profit Vault.
And you're getting it all free...if you move on this right now.
I've ordered 200 CDs and Guides for this marketing test. My bet is they'll go real fast.
How fast they go - how great the demand is - will determine whether I stop giving this valuable information away free, and start charging for it instead (the interview alone could easily sell for $99).
So don't hem and haw over this, okay? Grab your free copy of the Fitness Business Domination interview with Phil Kaplan on CD and the Personal Trainer Profit Vault Guide - both shipped to you immediately by fast first class mail.
Thousands of fitness professionals have each paid $600 and more to hear Phil Kaplan in his live seminars...
...and in those seminars he was never grilled with the kind of questions I asked him in this audio interview.
Like I said at the beginning of this letter - IF YOU WANT MORE FROM YOUR FITNESS BUSINESS - this interview and guide contain information you must have.
I'll leave it at that.
Because if you don't instantly recognize what an opportunity this is - then you're not ready for this kind of information anyway.
And neither Phil nor I want to mess around with folks who aren't ready for big, serious, radical improvements.
But if you are ready to hear Phil spill the beans about what it takes to dominate the fitness profession, complete the form below to get the CD and Guide shipped to you via first class mail.
“Too many fitness professionals spend time and energy on their fitness skills and neglect the key element of marketing. They need your help. For any personal trainer who truly wants to grow their business, the Eric Ruth Marketing Systems are a must.”
Rick Sikorski
President
Fitness For Life Franchise Corporation
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“In all of my years in this industry, I've never come across anyone who knows nearly as much as Eric does about how to make serious money as a fitness professional. Plain and simple, he shows you exactly what you need to do to earn $100,000+ a year.”
Todd Brown, Director of Personal Training
WorkOut World
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“Eric Ruth’s advice consistently makes me money and has helped in getting me the awards and national prominence I have today.”
Stephen Holt
CSCS, PES
2003 ACE Personal Trainer of the Year
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"Because of Eric Ruth, I am now in a position where I can generate new clients whenever I need to.”
Omar Nasouri, Independent Fitness Professional
El Cajon, CA
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"Phil Kaplan has turned the field of Personal Training into a true profession and has laid out a path of excellence that anyone seeking a lucrative career would be foolish not to follow. He’s a true leader and a man of great integrity. I’m proud to call him a friend."
Joe Weider
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"WOW! What Phil does for personal trainers is not only inspiring, it’s incredible! I’ve seen him in action and he’s one of the few who really walks the talk."
Cory Everson
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"If you’re looking for the best resource for business information for Personal Trainers, it’s anything put out there by Phil Kaplan!"
John Parillo
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"I originally met Phil when I hired him as a consultant more than ten years ago. He has never failed to impress and inspire me with his knowledge, his commitment to excellence, and his ability to help people achieve results. If you’re in the fitness field, you’re walking blind without Phil in your corner."
Lee Labrada
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"If you want to learn how to make your business bang and prosper, there’s only one source. Phil Kaplan. He’s the only guy in the industry who’s been consistent in his message as long as I’ve been around. I feel so strongly about his talents I’ve entrusted a piece of my own business to him and I’ve seen him do amazing things with my own staff. Fitness business? Kaplan’s the man!"
Juan Carlos Santana
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"Personal training is a business. And not just any old business, it’s a people business. Regardless of how much you know about training, if you don’t also know some psychology as well as something about business, your dreams of success are likely to become frustrations and disappointments. Phil Kaplan understands. He’s been there. He’s seen it all. He knows what it takes."
James E. "Jim" Wright, PhD, Science Editor, FLEX magazine
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"Phil, Every day we use your nutritional advice with our clients. You
have been a major reason for our success. It was your PEAK
weekend that got us to setting goals for our future. Every trainer that comes to work for us is introduced to you through your website and videos. Praise where praise is due...in your favor."
Aaron Crocker
Personal Trainer of the Year 2003
----------------------------
"I have found Phil Kaplan's (advice) invaluable as I begin my own fitness consulting company. Fitness professionals that want to be the best, associate with the best. Phil Kaplan is the man to study backwards and forwards if you want to get ahead in the fitness industry."
Doug Jackson
Bowling Green, OH
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"There is a lot of misinformation and deception in the fitness industry. Phil Kaplan has untangled the lies and presented the truth in a manner that
is easy to understand and simple to teach. His business training is top shelf and is taught with the passion and the integrity that he writes about. As a fitness professional, it would be a great injustice to your clients and your business if you do not listen to Phil."
Johnny Leonard
President
Fit 4 Real
Toronto Ontario Canada
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"Once I put Eric's system to work I doubled my income in one month, and I have to turn down clients. The marketing strategies are great because they show professionalism in the way they are written. Before I had talked to Eric I felt that I had to charge a low price for my training because most people I met couldn't afford it. Now I can charge top dollar because I educate people about my business and they are signing up with me by the week."
Quintin Thurman
Atlanta, GA
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"Phil has helped me harness my passion and knowledge for health and fitness into a successful career doing what I love. By applying what Phil has taught me, I have been able to have a powerful and massively
positive effect on the lives of my clients. Phil's constant
encouragement and challenges to be my best keep me focused on constant
improvement and growth. It is impossible to measure the full magnitude of Phil's impact on me as a personal trainer, but every time I am able
to help someone achieve physical excellence, I am thankful that Phil has
been a part of my life."
Jonathan Ross
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“When I started using Eric’s marketing systems I was training part time, now I am the wellness director overseeing three facilities (my employers think I’m a marketing genius). My career and income has really taken off thanks to Eric’s methods and he has inspired me to do more than I ever thought possible in this business. If you really want to increase your business, follow Eric!”
Ken McKinney, Hot Springs AR
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“Phil Kaplan is the single most important reason I have achieved phenomenal short-term success and will continue to grow my business at an unbelievable rate. Phil’s concepts and techniques have provided me the foundation for a successful business and financial freedom. My business is light years ahead of where it was before. I highly recommend Phil Kaplan to anyone who desires to become an “Elite” fitness professional.”
Andy Clark
President
TONE Health and Wellness
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“Eric Ruth helped me generate over $250,000 a month in personal training revenues through his proprietary direct marketing approach for personal trainers. If you are looking for more clients, Eric’s your man!”
Forrest Walden, PT of the Year 2003
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"Phil, I have learned so much from you. I don’t know if you realize how much you contributed to my success. You taught me about the business side of training, you helped me start my own company that is now 1 1/2 years old and growing. You taught me about never compromising my fees. I cannot thank you enough."
Brian Barkley ACSM HFI, NSCA CPT
Functional Conditioning, LLC
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"Phil is as much an entrepreneur as he is a fitness expert. That is the type of person you want to listen to in growing your business. I am an entrepreneur, a lawyer, a business advisor, and a fitness enthusiast who has learned a little about the industry by making lots of mistakes. Phil made all of the same mistakes and thousands more. In the simplest terms, he tells you what the mistakes are and what are good business decisions and how to execute the latter. If you are in the personal training business, you need to listen to Phil."
Rick Foster
ManageFit / Fitness, Inc.
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"Eric made things simple. The way he teaches you to market your business to the community is done in a
way that it does not appear to be marketing. Before you realize it your income will almost double. My income has increased
from 60k to 100k in less than one year."
Frank Pastorelli
Spring Hill, FL
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"I never had a proper marketing strategy.
Eric's materials have helped me focus and use some simple
tactics to increase the number of prospects and then close
them. My client base has grown by 17% and my income by 23% in just four months.
Rick Rakauskas
Worongary, QLD
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"Eric's program launched my business up high into a $10,0000 monthly increase!"
Keoni Castaneda
Solana Beach, CA
